What should a business blog cover?
- The questions customers ask before they buy
- How you do the work, step by step
- What changes a price, where you can say
- Local or seasonal news that affects your customers
- Finished jobs, with the customer’s permission
What does a blog do for a business site?
A blog gives a business site pages beyond its services and contact details. Each post answers one question, so the people asking it can find it, an AI assistant can quote it, and you can send it to a customer who asked the same thing by phone. A service page says what you do. A post shows how you think about the work.
How often should I post?
A steady pace matters more than a fast one. One useful post a month beats ten in January and none after, so pick a pace you can keep for a year. Google’s guidance on helpful content asks whether a page was written for people or to attract search visits, so write for the customer first.
What if I don’t have time to write?
Writing time is the usual reason business blogs stop. The reddysite Site Booster writes and publishes articles on your site every day or every other day, each answering a question your customers ask. Every post is listed in your dashboard, where you can hide any of them or write your own. Articles published on your site for you explains the two cadences.
What makes a post worth publishing?
- A good post answers one question, early.
- It says something only your business knows.
- It names its sources.
- It links to the page where a reader can act.
Every one of reddysite’s answers is written to that test, and what generative engine optimization is explains why the shape matters to AI assistants too.