What is a page builder?

A page builder is a drag-and-drop editor that lets you design web pages by placing blocks of text, images and buttons, without writing code. Do-it-yourself website builders are built around one, and WordPress sites often add one as a plugin.

What does a page builder do well?

  • You see the page as you edit it.
  • Layout changes need no developer.
  • Templates give you a starting point.
  • Changes publish when you click save.

What are the trade-offs?

A page builder hands you the tools and the work. You design, write, check every screen size, and fix what breaks. Builders can add code a page doesn’t use, which slows it down. On WordPress, a builder plugin is one more thing to update and keep working with the rest. What a WordPress site asks of its owner covers that side.

What does a change take with a page builder?

A routine edit with a page builder runs through the same steps each time:

  1. Log in and find the page.
  2. Edit the block, and check how the layout shifted.
  3. Preview it on a phone and a laptop.
  4. Publish, then check the live page.

Is there an alternative to a page builder?

The alternative to a page builder is someone who builds and changes the site for you. A reddysite site has no builder to learn and nothing to update. You send a message saying what to change, a person checks the change, and it goes live. Small edits to your headline, about text and FAQs can also be made in the dashboard’s Content editor. Changing your website by sending a message shows how a request works.

Which one should I choose?

If you Consider
Enjoy design and have time each week A page builder
Need a one-page site this weekend A page builder
Want changes made without touching layout A managed site you change by message

What “unlimited website changes” means covers what to ask a managed provider.

Frequently asked questions

Is a page builder the same as a website builder?

Close. A website builder is the whole service, including hosting and templates, and the page builder is its editor.

Do page builders slow websites down?

Some do, because they add code for layouts a page may not use. Test your pages with a speed tool such as PageSpeed Insights.

Can I switch away from a page builder later?

Usually only by rebuilding. Pages made in one builder rarely move cleanly to another, so moving means copying the words and photos into a new site.

References