Where does schema markup go?
Schema markup sits in the page’s code, invisible to visitors. The usual form is a JSON-LD block in the page’s head or body, separate from the text people read. Search engines read it alongside the page, and testing tools show what they found. Many site platforms add some markup on their own, so check what yours already has before adding more.
Which types matter for a small business?
| Type | Describes |
|---|---|
| Organization or LocalBusiness | Name, logo, contact details and address |
| WebSite | The site and who publishes it |
| BreadcrumbList | Where a page sits in the site |
| FAQPage | Questions and answers shown on the page |
| Product and Offer | What you sell, and its price |
| Article | A post’s headline, author and dates |
Does schema markup get my site rich results?
Schema markup makes a page eligible for some search features, but Google decides when to show them. Google stopped showing FAQ rich results in May 2026, for example. Rich results also depend on the search, the device and the page’s quality. The markup still tells every machine that reads the page what it’s looking at.
What are the rules?
- Mark up only what visitors can see on the page.
- Use the most specific type that fits, such as a kind of LocalBusiness.
- Keep it accurate: hours, prices and addresses must match the page.
- Test it with Google’s Rich Results Test or the Schema Markup Validator.
reddysite adds business markup to every site, from the same facts the pages show. How reddysite builds for search and AI covers the rest, what technical SEO is puts markup in context, and what llms.txt is covers a newer file for AI tools.