What is technical SEO?

Technical SEO is the part of search engine optimization that makes a website easy for search engines to crawl, understand and index. It covers site structure, speed, mobile layout, sitemaps, redirects and structured data, rather than the words on the page or links from other sites.

What does technical SEO cover?

Technical SEO usually means getting these right:

Item What it does
Sitemap Lists every page for search engines
robots.txt Tells crawlers what they may visit
Canonical address Names one address for each page
Redirects Send old addresses to new ones
Structured data Describes the business in code
Speed and mobile layout Let pages load fast and read well on a phone
HTTPS Encrypts the connection between visitor and site

How is it different from other SEO?

Search engine optimization has three broad parts:

  • Technical SEO makes pages readable by machines.
  • On-page SEO is the words, titles and headings.
  • Off-page SEO is what other sites say about you and link to.

Technical problems can stop good content from being found at all, so technical SEO is usually fixed first. Most of them are invisible to visitors and show up only in tools like Google Search Console.

Is technical SEO enough on its own?

Technical SEO is the foundation, not the whole job. It removes the reasons a search engine might skip or misread a page. Whether a page shows up for a search still depends on its content, on other sites, and on the search engine itself. Pages that answer real questions, and other sites that mention the business, do the rest.

What does reddysite build in?

Every reddysite site ships with the technical basics: a sitemap rebuilt each time the site changes, one canonical address per page, a title and description on every page, business markup, and fast static pages. How reddysite builds for search and AI lists each one. What schema markup is and what a 301 redirect does go deeper on two of them.

Frequently asked questions

Does a small website need technical SEO?

Yes, though there is less of it to do. A small site still needs a sitemap, clean addresses, fast pages and correct redirects.

How do I check my site's technical SEO?

Google Search Console shows which pages are indexed and which have problems. It's free and works for any site you can verify.

Is technical SEO a one-time job?

Mostly not. A new page, a moved address or a redesign can break something, so it needs checking whenever the site changes.

References